Seller's Guide

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

Gabled house with stone steps, a dark front door, and bright pink flowers in the garden.

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

Sunlit home interior with a sweeping staircase, tall arched windows, and a grand piano.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Two-story stone house with dark windows, a two-car garage, and a broad paved driveway.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Two-story stone house with steep gables, dark windows, and landscaped front beds.

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Vacant foyer with a tall glass entry, dark wood doors, pale tile floor, and chandelier.

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Stone home with a columned porch, broad front steps, and golden autumn trees.

Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

Landscaped backyard patio with outdoor dining furniture, a white umbrella, and lush garden beds.

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Large stone home with arched windows, landscaped gardens, a fountain, and a curved driveway.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Working with our real estate agent was an incredible experience from start to finish. Her knowledge of the Toronto market, professionalism, and years of experience gave us complete confidence throughout the process. Beyond that...
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I very highly recommend using Natalie Costello as your realtor! She is super professional, knows exactly what her clients want and need, is a great listener, goes above and beyond for her clients and truly cares about her clien...
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I appreciate Natalie's attention to details in the sale of my home as she knew and understand my emotional attachment. She really and truly cared that I received and thoughtful support during the entire process. She knew how im...
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Natalie Costello helped me purchase my first condo in Toronto. She was completely professional and a pleasure to work with, her knowledge of the market was excellent and her guidance invaluable. I would recommend Natalie and he...
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NATALIE D.

Natalie Costello treats her clients like family. I could not have chosen a better realtor to advocate for my best interests! Natalie is incredibly clever and she doesn’t cut corners. She has impeccable taste, an eye for detail,...
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Great agent, will recommend to everyone. Very responsive. Met all our needs.
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My husband and I had the absolute pleasure of working with Natalie this summer for both buying a property and selling a property. Her marketing strategies and attention to detail made the process seem easy. We actually bought o...
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PETER L.

Natalie Costello sold our unique condominium in one of the worst condo. Markets in 30 years. We got the best price/ ft. ever in our building with a totally clean offer. She is a true no BS Uber professional sales person and clo...
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MELISA D.

So grateful to have met Natalie Costello to navigate and support us as we looked and found our « meant to be home » Natalie was always available and accommodating and always positive and supportive. Looking and finding the righ...
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JENNY P.

Blair was really thorough, took his time to show me different properties until we found the perfect fit, and was able to save me a good chunk of money with the negotiations! He was easy to work with, was extremely communicative...
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LUISA S.

Working with Natalie has been an absolute dream, and there are not enough words to describe the gratitude I have for her. She embodies everything that a realtor should - making sure that she works only in your best interest. Th...
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SEFALI G.

Working with Natalie and her team was wonderful, I know her over 10 years. She is amazing person and will make sure to sell your house in no time, I had my house for 8 months to another realtor, as soon as I got Natalie, sold m...
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SEAN M.

Natalie was absolutely fantastic to work with! She was strategic and meticulous every step of the way, making sure no detail slipped through the cracks. I really appreciated how she stayed on top of everything, which gave me to...
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BAILEY W.

I had the pleasure of working with Natalie Costello to sell my loft during this challenging market. From our first conversation, she demonstrated an exceptional level of professionalism, market expertise, and dedication. Natal...
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MATT W.

I can't praise Natalie enough for her outstanding service in selling my home! From our initial consultation to the final closing, she was incredibly knowledgeable, professional, and dedicated to achieving the best outcome for u...
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CHANTAL N.

My husband and I are beyond grateful to have worked with Natalie. Her transparency, and expertise right upfront solidified our decision to work with her. We were able to sell our condo in a highly competitive market with a time...
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BRENDAN V.

Natalie was fantastic in helping me find my first place! Not only was she extremely knowledgeable and professional, but she was also very personable and really cared about finding me the perfect spot. The entire process from vi...
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PAIGE F.

If I could give more than a 5 star review I definitely would! Natalie is an outstanding agent! She made me and my other half so comfortable with the whole process in buying our first home! She is truly amazing at what she does....
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